portfolio

Kate

Carlson

GRAPHIC Designer

Bio

I am a freelance graphic ​designer and photographer.


For most of my adult life, I have been passionately ​creating—whether it’s capturing images with a camera, ​sketching with a pencil, or bringing logo concepts to ​fruition. I excel at collaborating with individuals and ​businesses of all sizes to transform their visions into ​reality and lay the groundwork for their future ​marketing efforts.


My freelance design experience includes a wide range ​of services such as brand identity development, logo ​design, color palette creation, print and packaging ​design, social media and website graphics, email ​newsletter design, stop-motion video, and brand ​photography.


Background

CEO/Designer​

Arrows of Wonder Homeschoo​l​


Marketing Directo​r

Eden’s Harbor Lighting + Desig​n​


Freelance Designer​

ClearPath Mortgage Solution​s​


Freelance Designe​r

Wonder Oral Health + Wellnes​s

Expertise

  • Branding & Visual ​Communication
  • Creative Project ​Management
  • Content Visualization & ​Execution
  • Brand Refresh and ​Transformation
  • Brand Photography

work

Brand Identity

ClearPath Insurance Agency approached me to ​create a cohesive and inviting brand identity for ​their new business launch. In response, I ​designed a simple yet thoughtful aesthetic that ​included establishing a two-color scheme and ​incorporating modern design elements, ​ultimately forming the core of their brand.


Similarly, Dairy Carnival, a local ice cream shop ​transitioning into a burger joint, sought my ​expertise for their rebranding efforts. I took the ​lead in conceptualizing their new brand identity, ​which involved brainstorming potential names ​and defining a comprehensive vision that ​effectively captured their refreshed direction.


Brand Redesign

A well-established company, ​Wonder, approached me to ​update their visual identity and ​transform their brand to align ​with the vision of their new ​business owner. I worked closely ​with them to refresh their brand, ​ensuring it remained relevant ​and resonated with their target ​audience.

Web Design

As the marketing director for Eden's ​Harbor, I collaborated closely with the CEO ​to create custom graphics and develop ​compelling copy for their website. The ​design was crafted to be clean and ​inviting, emphasizing the transformation of ​spaces rather than merely promoting ​lighting products. In my role as the sole ​owner of Arrows of Wonder, I also ​designed the website graphics and ​authored the copy for that site. The ​objective for Arrows of Wonder was to ​produce relatable materials that enabled ​potential homeschooling families to easily ​navigate the website and understand the ​products available. Both projects were ​meticulously tailored to effectively ​highlight each company’s unique offerings.

Logo Design

Understanding that each ​company needed a unique and ​cohesive logo to truly represent ​their brand while still being ​easily recognizable, I worked ​closely with clients to develop ​multiple logo renditions and ​styles. Through this collaborative ​process, we refined the designs ​together until we achieved a ​logo that perfectly captured the ​client’s vision.

As the marketing director for both Eden's Harbor Lighting and Design and ​Arrows of Wonder, I have created a variety of social media designs, including ​product visuals, infographics, and relatable content, to highlight products, ​promotions, and industry facts for both potential and current clients. ​Additionally, I strategically schedule posts to maximize visibility and ​engagement with customers and prospects, ensuring that each design concept ​effectively captures attention while clearly conveying the brand's message.

Social ​Media

Print ​Design

Over the years, several companies sought ​my expertise in designing a range of ​printed materials, including brochures and ​instructional booklets for their products ​and services, proposal designs, and ​promotional items such as business cards ​and posters. Through collaborative ​discussions, we established a clear vision ​and set expectations, which allowed me ​to produce a variety of print products that ​effectively enhanced their advertising ​efforts and improved the overall client ​experience.


Animated ​Design

To better engage young homeschoolers and their parents, I have ​developed simple yet engaging animated clips to promote various ​products for Arrows of Wonder, including upcoming releases and ​sales. These animations effectively capture the attention of potential ​clients while maintaining a subtle and non-distracting presentation.

I help businesses create a brand or identity that is clear, strong, and reflective of what they are as an entity.

Work with me

where creativity meets strategy

Phone

(5​18) 723 3774

Email

katecarlsondesign@gmail.com