portfolio
Kate
Carlson
GRAPHIC Designer
Bio
I am a freelance graphic designer and photographer.
For most of my adult life, I have been passionately creating—whether it’s capturing images with a camera, sketching with a pencil, or bringing logo concepts to fruition. I excel at collaborating with individuals and businesses of all sizes to transform their visions into reality and lay the groundwork for their future marketing efforts.
My freelance design experience includes a wide range of services such as brand identity development, logo design, color palette creation, print and packaging design, social media and website graphics, email newsletter design, stop-motion video, and brand photography.
Background
CEO/Designer
Arrows of Wonder Homeschool
Marketing Director
Eden’s Harbor Lighting + Design
Freelance Designer
ClearPath Mortgage Solutions
Freelance Designer
Wonder Oral Health + Wellness
Expertise
work
Brand Identity
ClearPath Insurance Agency approached me to create a cohesive and inviting brand identity for their new business launch. In response, I designed a simple yet thoughtful aesthetic that included establishing a two-color scheme and incorporating modern design elements, ultimately forming the core of their brand.
Similarly, Dairy Carnival, a local ice cream shop transitioning into a burger joint, sought my expertise for their rebranding efforts. I took the lead in conceptualizing their new brand identity, which involved brainstorming potential names and defining a comprehensive vision that effectively captured their refreshed direction.
Brand Redesign
A well-established company, Wonder, approached me to update their visual identity and transform their brand to align with the vision of their new business owner. I worked closely with them to refresh their brand, ensuring it remained relevant and resonated with their target audience.
Web Design
As the marketing director for Eden's Harbor, I collaborated closely with the CEO to create custom graphics and develop compelling copy for their website. The design was crafted to be clean and inviting, emphasizing the transformation of spaces rather than merely promoting lighting products. In my role as the sole owner of Arrows of Wonder, I also designed the website graphics and authored the copy for that site. The objective for Arrows of Wonder was to produce relatable materials that enabled potential homeschooling families to easily navigate the website and understand the products available. Both projects were meticulously tailored to effectively highlight each company’s unique offerings.
Logo Design
Understanding that each company needed a unique and cohesive logo to truly represent their brand while still being easily recognizable, I worked closely with clients to develop multiple logo renditions and styles. Through this collaborative process, we refined the designs together until we achieved a logo that perfectly captured the client’s vision.
As the marketing director for both Eden's Harbor Lighting and Design and Arrows of Wonder, I have created a variety of social media designs, including product visuals, infographics, and relatable content, to highlight products, promotions, and industry facts for both potential and current clients. Additionally, I strategically schedule posts to maximize visibility and engagement with customers and prospects, ensuring that each design concept effectively captures attention while clearly conveying the brand's message.
Social Media
Print Design
Over the years, several companies sought my expertise in designing a range of printed materials, including brochures and instructional booklets for their products and services, proposal designs, and promotional items such as business cards and posters. Through collaborative discussions, we established a clear vision and set expectations, which allowed me to produce a variety of print products that effectively enhanced their advertising efforts and improved the overall client experience.
Animated Design
To better engage young homeschoolers and their parents, I have developed simple yet engaging animated clips to promote various products for Arrows of Wonder, including upcoming releases and sales. These animations effectively capture the attention of potential clients while maintaining a subtle and non-distracting presentation.
I help businesses create a brand or identity that is clear, strong, and reflective of what they are as an entity.
Work with me
where creativity meets strategy
Phone
(518) 723 3774
katecarlsondesign@gmail.com